WELCOME
Good you're here.
Journalist and storyteller at heart here. Inquisitive, a lifelong learner, commercially trained and endlessly curious with what makes people pay attention — and what makes brands worth following.
Outside of work: Pilates, nature treks, food crawls, quest for minimalism and a slightly obsessive relationship with TV series, movies and indie/pop music. Pop culture informs how audiences think, what they care about and how campaigns land.
That instinct — cultural curiosity meets strategic discipline is what drives the work you are about to explore below: 40+ curated campaigns across Media, OTT, FMCG and Consultancy industries in Asia Pacific and the Middle East.
Built to grow audiences, strengthen brands and connect markets.
Lalaine R.
🌍 LET'S CONNECT
Open to full-time, fractional, consultancy, remote and hybrid arrangements. 📍 Philippines and UAE-based. Open to relocation — Singapore, Spain, Germany, Netherlands.
If the brief involves scaling brand presence, driving multi-market growth or rebuilding communications from the ground up — let's talk.
📩 lalainer@gmail.com · linkedin.com/in/lalainereyes
💡 ABOUT ME
Journalism-trained. Commercially aligned. Built for multi-market complexity.
10+ years solving brand growth, audience expansion and marketing positioning challenges across OTT, FMCG,
Media and Agribusiness in Asia Pacific and the Middle East — from campaign strategy to executive communications, across 17 markets simultaneously.
🎯 DISTINCTIVE STRENGTHS:
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Narrative clarity meets commercial accountability
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Campaigns grounded in market insight, audience data and business priorities
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Structured workflows ensure speed, consistency and cultural relevance
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AI-enabled research, content and execution for faster, high-quality delivery
🚀 SKILLED IN:
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Brand and Marketing Strategy — go-to-market, positioning, multi-market alignment
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Integrated Campaigns — paid, owned and earned, cross-cultural execution
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Digital and Social Marketing — performance optimization, audience growth
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PR and Media Relations — strategic partnerships, high-impact coverage
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Internal and Change Communications — executive messaging, transformation
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Content and Narrative Strategy — storytelling that drives measurable results
📈 SELECTED IMPACT
🔹 Orbit Showtime Network (Broadcasting Media/Streaming Platform MENA)
💰 $900K incremental revenue across 17 markets
🚀 11,500 new subscriptions and $170K campaign revenue from a one localized Diwali campaign
🎯 $29K direct revenue from a Pay-Per-View boxing campaign through insight-led localization
📊 4.3M paid impressions via strategic media partnerships with global celebrities
👥 90% employee adoption across 1,500 employees Meta Workplace rollout
🔹 Unilever Asia (Global FMCG)
🌍 EUR 50M leadership facility launch attended by Singapore Prime Minister — 10+ top-tier media placements
📈 10% APAC brand awareness lift for TRESemmé and St. Ives
🧩 Internal communications aligned across 7,000 employees on four continents
🔹 Viacom — MTV Asia, Nickelodeon, Comedy Central (Global Media Conglomerate)
📊 65% audience growth across Southeast Asia
💼 Managed $250K client portfolios including P&G, Colgate, Carlsberg and Philips
Creativity is intelligence having fun - Albert Einstein
CAMPAIGN HIGHLIGHTS
Curated selection of strategic initiatives across OTT, Media, FMCG and Consultancy industries — brand, content, PR and multi-market execution. Ready to explore work that moves numbers?
Click each box for more details - articles and video links
 Orbit Showtime NetworkWrote Oscars 2018 copy for Social Media promoted post on Facebook and Instagram |  Orbit Showtime NetworkWrote Oscars 2018 copy for Social Media promoted post on Facebook and Instagram |  Orbit Showtime NetworkWrote Game of Thrones Season 7 copy for Social Media post for Facebook and Instagram |
|---|---|---|
 Orbit Showtime NetworkWrote Emmys copy for Social Media post on Facebook and Instagram |  Orbit Showtime NetworkWrote Life of Kylie copy for Social Media post on Facebook and Instagram |  Orbit Showtime NetworkWrote Ouija Movie copy for Social Media post on Facebook and Instagram |
 Orbit Showtime NetworkCustomer Communications/Newsletter with free offers, renewal or winback |  Orbit Showtime NetworkSocial Media campaign/contest on Facebook, Instagram and Twitter, targetting OSN Pehla customers. In partnership with Colors TV. With 1.1 million impressions in 2 weeks |  Orbit Showtime NetworkSocial Media coverage on Insta Stories of Diwali Festival for OSN Pehla. With 2,500 impressions |
 Orbit Showtime NetworkSocial Media campaign for OSN Pehla. Posted on FB, Instagram and Twitter |  Orbit Showtime NetworkATL advertising -Social Media, Radio & Cinema campaign for Diwali for OSN Pehla. Targetting customers and prospects in UAE/KSA. -2,553,877M impressions & 797,673 reach on Facebook -1,326,216 reach on radio & 113,000 cinema footfall in UAE Garnered total sales of 4,700 sales subscriptions in 3 months |  Orbit Showtime NetworkInterviewed India's Republic Host Arnab Goswami who visited Dubai UAE, for OSN's Insta Stories |
 Orbit Showtime NetworkA shout-out from Shah Rukh Khan promoting his movie, When Harry Met Sejal and OSN Pehla. Ran on FB, Instagram and Twitter |  Orbit Showtime NetworkProduced video feature on the Bollywood stars of the movie When Harry Met Sejal, Shah Rukh Khan and Anushka Sharma. Promoted post on FB and Instagram with 256,000 reach & CTR of 7.19% |  Orbit Showtime NetworkSocial Media coverage on Instagram for movie promo of When Harry Met Sejal with Shah Rukh Khan and Anushka Sharma, from a Media's POV. With organic 5,400 impressions |
 Orbit Showtime NetworkSocial Media campaign for Pacquiao-Mayweather boxing fight for OSN Sports and OSN Pinoy. With 38.07%, the top 3 highest VTR for July 2017 content |  Orbit Showtime NetworkSocial Media campaign on Pacquiao - Mayweather fight and promoting the dedicated 24/7 Pacquiao Channel for OSN Sports and OSN Pinoy. With a total of 501,000 reach on FB |  Orbit Showtime NetworkWrote Social Media copy for Manny Pacquiao Channel |
 Orbit Showtime NetworkSocial Media campaign on Facebook for Pacquiao-Mayweather boxing fight for OSN Sports and OSN Pinoy. Wrote copy and script. With 2.2 million impressions & 737,952 video views |  Orbit Showtime NetworkKid Kulafu Movie Promo. Celebrity Shout-out. Top performing Social Media post for June-July 2017, with 46.26% view through rate |  Orbit Showtime NetworkFollow link for Facebook and Instagram promoted post for the Pacquiao-Matthysse boxing fight in Malaysia. Posted on FB and Instagram with 386,000 impressions. https://www.instagram. com/p/BlAYgs7DKG2/#advertiser For Social media contest, showing contest winners flown in by OSN for their loyal customers. To see coverage, go to link below |
 Orbit Showtime NetworkProduced and wrote script for a Social Media campaign, promoting OPM and One Music X Concert in Dubai UAE targetting the Philippine Community. Commended by Socialize Agency Account Manager Yazan Tamimi - " A shoutout to Lalaine for the great OSN Pinoy Concert Insta Stories. Great storytelling, sufficient details, putting the full Insta Stories potential to use." Posted on Instagram and Facebook with 3,300 impressions |  Orbit Showtime NetworkProduced a special feature on Asia's Songbird Regine Velasquez-Alcasid for 3 Stars 1 Heart Concert in Dubai UAE. Social Media campaign ran on FB and Instagram with 1.6 million impressions in a week |  Orbit Showtime NetworkProduced a special coverage for Philippine's top celebrities visiting Dubai UAE. Social Media campaign promoted on FB and Instagram |
 Orbit Showtime NetworkAn internal contest for Wavo, promoting the product and ways to kill off boredom in a fun and humorous way. Directed and produced short clip |  Unilever AsiaFour Acres Singapore Opening - Communications Briefing |  Unilever AsiaProduced a video feature on Unilever Asia's 2013 launch of its first training center in Asia, Four Acres in Singapore attended by Unilever CEO Paul Polman (right) and Singapore Prime Minister Lee Hsien Loong (left). An Internal Communications initiative |
 Unilever AsiaUnilever Asia's Agile Working Office - Completely Changing The Way We Work Video Feature |  Unilever AsiaVarious articles and Press Release for Internal/External Communications use, promoting Unilever's sustainability agenda |  Unilever AsiaProduced a monthly digital online show for Unilever Asia senior leadership to share company updates. An internal communications initiative |
 Unilever AsiaAn internal contest for Unilever employees promoting Unilever products in a fun and joyful way - Dove Girls View the video from the link |  Unilever AsiaA fun and socially conscious internal competition for Unilever employees in Singapore, promoting Unilever's Smart Green Living agenda. A big hit on employee engagement led by the Communications and HR function |  Unilever AsiaSt. Ives Product Communications/Social Media Campaign on Facebook |
 Unilever AsiaLifebuoy Maldives 2013 Product Communications/Social Media Campaign on Facebook |  FWD MagazineInterviewed and wrote the feature story on American singer Jennifer Paige, who popularized the 90's hit song "Crush" |  LGLG Viewty phone influencer marketing launch |
 LG Viewty Phone LaunchMobile phone launch covered by Tatler Magazine |  Mega MagazineWrote the cover story on actress Ziyi Zhang for the blockbuster Hollywood movie Crouching Tiger, Hidden Dragon for Mega Magazine, the leading Fashion Magazine in the Philippines |  Viacom MediaMTV VJ Donita Rose, homegrown talent from the Philippines to the world stage in SEA. A PR team effort |
 Viacom MediaProject lead for MTV's 5th Anniversary and first major launch in the Philippines, attended by top local singers and bands and 5,500 ++ fans |  Philippine Daily InquirerInterviewed and wrote the feature article on Lalaine Vergara, Hollywood star from the Disney hit TV show Lizzie Mcguire for Philippine Daily Inquirer, the leading Newspaper in the Philippines |  Mega MagazineWrote the Cover Story on Philippine actress KC Concepcion for Mega Magazine, the leading Fashion Magazine in the Philippines. Plus other published articles |
 Philippine Daily InquirerWrote about my India Travel trip for Philippine Daily Inquirer, the leading Newspaper in the Philippines |  Philippine Daily InquirerWrote for Youngblood, an opinion space for the Youth. Only a selected few gets featured. Published in the Philippine Daily Inquirer, the leading Newspaper in the Philippines http://pdiyoungblood.blogspot.com/2005/01/almost-famous.html |
Grow Your Vision
ENGAGEMENT AND ADVISORY
Available for immediate impact via consultancy or fractional leadership, with openness to full-time roles as Head or Senior Manager of Communications, Marketing or Content.
Focus areas:
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Multi-market growth and demand generation
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Narrative strategy and content governance
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B2B and ESG communications
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Internal and change communications
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PR strategy
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AI workflow integration
